Wednesday, October 7, 2009

Consumer behavior- South Korea

Here I would like to share some interesting findings about South Korean consumers.

I conducted a little research sending an email to my 10 friends in South Korea asking if they know the Korean TV drama actor Gyu-Woon Jung, the California’s new celebrity ambassador. What I found it intresting is that all my friends who wrote me back said that they got online and checked who the guy was and which dramas he was on, regardless of whether or not they know the actor.

They are tech savvy and light-footed in terms of web world. This can be a tip for how to draw their attention to your destination and drow them into your website or social media information.

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