Asian customers talk on blog

Why is New Media Marketing essential for Asian market? Well, take a look at this table:



















From Groundswell: Winning in a World Transformed by Social Technologies


This table tells that consumers in Japan and South Korea are more likely to write a blog, read a blog and comment on blogs, meaning they TALK on blog about their recent travel!

Again, those new media are all for free. You can't miss these tools generate a buzz in Asia.

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