Saturday, January 23, 2010

prizm- great tool for marketing segmentation

If you already know your target market is like, probably you would like to know where they are. Here is the wonderful tool to locate your audience!

You might want to use this because

1) it is reliable (brought by Nielsen)
2) it is useful
3) it is FREE!!

If you would like to know the crowd in Downtown San Diego area, punch in the zip code 92101. You can google your area's zip code. It is pretty easy.

The result will be shown like this:

Top 5 groups will be shown.

If you click the name of the segment, you can get the idea of the group.

For instance, Behemian Mix people are the people like this:

Your product/ service is hip for young crowd, this segment would be one of the right ones.


  1. Thank you for the information on this tool. Does it break down the behaviors as well?

  2. Hi Becky!

    Yes, you can find phyche and behavior of each segment in this page. Detailed info will be available with fee.